GSE Events

TECHNOLOGY PUSH, MARKET PULL, AND THE SEARCH FOR PRODUCT-MARKET FIT

2014-10-08 12:00 2014-10-08 13:15 15 Penn GSE Event: TECHNOLOGY PUSH, MARKET PULL, AND THE SEARCH FOR PRODUCT-MARKET FIT DD/MM/YYYY
Wednesday, October 8, 2014 - 12:00pm - 1:15pm

Huntsman Hall 265
Professor Karl T. Ulrich, Vice Dean of Innovation - http://ktulrich.com, @ktulrich

Innovation opportunities are sometimes born of technological possibility and sometimes of emergent customer needs. The first challenge for most new ventures is to find product-market fit — the matching of a solution and a need. This workshop outlines the three key questions that every start-up must answer in order to create value, and illustrates methods for answering those questions. The insights are valuable both for those entrepreneurs pursuing opportunities based on a new technology and for those attempting to find a solution for a need they have identified.