|Shaena Engle, email@example.com
For Immediate Use
April 17, 2006
UCLA Hosts Events Focused on Girls and Gaming
Trends show gaming is not just a boys’ club anymore
On May 8–9, UCLA will host two events focusing
on girls’ and women’s participation in game design and play.
Associate professor Yasmin Kafai from UCLA’s Graduate School of
Education & Information Studies along with MIT professor Henry Jenkins;
Brenda Laurel, chair of the Graduate Media Design Program at the Art
Center College of Design, Pasadena, Calif.; Nichol Bradford, global
director of strategic growth at Vivendi Universal Games; and a variety
of gaming experts from Europe, Asia and North America will participate
in “Beyond Barbie and Mortal Kombat: New Perspectives on Gender,
Games and Computing,” a workshop examining issues of girls and
women and computer games.
The workshop will bring together researchers, designers and industry
professionals to discuss and review current trends in game design and
marketing, and outline a new research agenda.
Additionally, participants will attend “Girls ’n’
Games,” a conference focused on where girls and women are in games
and what they want.
The conference will be streamed live at http://www.eda.ucla.edu.
The conference and workshop — organized by Kafai; professor Carrie
Heeter from the Department of Telecommunication, Information Studies
and Media at Michigan State University; and Jill Denner, senior research
associate from Education, Training, Research Associates — are
sponsored by the National Science Foundation.
“Until recently, boys and men dominated the digital games world,
but the idea that computer games are only toys for boys is slowly changing.
Newer games, such as the Sims, attract a huge number of female players,”
Kafai said. “The workshop and conference will examine new issues
around gender, games and computing and develop an agenda for the next
generation of research.”
“Beyond Barbie and Mortal Kombat: New Perspectives on Gender,
Games and Computing” will be held from 9:30 a.m.-4:30 p.m. on
Monday, May 8, at 3340 Moore Hall on the UCLA campus.
“Girls ’n’ Games” will be held from 2:30–6
p.m. on Tuesday, May 9, at the Experimental Digital Arts (EDA) space
in the North Kinross Building, Suite 104, 1100 Kinross Blvd.
For more information on the workshop and conference, visit http://www.gseis.ucla.edu/~conferences.