Eric T. Bradlow

K.P. Chao Professor, The Wharton School

Professor of Marketing, Statistics, Education, and Economics, The Wharton School

Chair, Wharton Marketing Department

Faculty Director, Wharton Customer Analytics Initiative

Contact

ebradlow@wharton.upenn.edu

215-898-8255

Programs

Quantitative Methods M.Phil.Ed.

Quantitative Methods Ph.D.

Statistics, Measurement, Assessment, and Research Technology M.S.Ed.

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Biography

Professional Biography

An applied statistician, Eric Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. A prolific scholar, Dr. Bradlow’s research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research.